So you’ve become a dab hand at writing perfect blog posts. But there so much more to a blog’s success than just creating fantastic content – you have to know how to put it out into the world in the right way to make sure it has it’s best chance at being seen and appreciated by your audience.
Here’s a handy checklist for you to run through every time you publish a blog post to make sure your posts are a huge success every time.
Download the checklist below and see descriptions of each of the sections for more info.
Proofreading seems obvious, but it’s amazing how many people get lazy with it and miss countless errors that devalue their content. Always read over what you have written to make sure it’s free from typos and that it all makes sense. I find it useful to read posts out loud before publishing to help make sure it all flows correctly
You could have the most informative article in the world, but if you don’t have a catchy title, your readers won’t bite! Choose a title that is both interesting and informative to hook your readers in. I don’t recommend titles any longer than 50 – 60 characters.
Decide on the key word or phrase that you want your article to be about. Once you’ve decided this you can check back over your article to make sure the point gets across correctly and your key word or phrase is mentioned enough times. This is partly to ensure the relevance of your article, but also hugely for SEO purposes – more on that later!
The meta description serves two purposes. Firstly, it also aids in the SEO and helps people to find your article through search engines. But it also gives readers a brief snapshot of what your post is about. The meta description is the short blurb of text that comes up under the title in search engines, so people who are scanning the page and quickly see which article best suits what they are looking for. This is why it’s SO important to make sure you have a clear and concise meta description so people will click onto your post.
The next thing to think about are your images, you want to make sure you have optimised your images for the site, making them just big enough for what you need and no more, and compress the files. This reduced load time on your post and makes everything run more smoothly. It also goes without saying that you should ensure you own the right to use all the images in the post.
While you’re thinking about images, make sure you add alt tags to all of them. The alt tag, on a practical level, is a description of what the image is, it should accurately describe the image in case the file doesn’t show up on the page. They are hugely important for SEO purposes as well and for mapping what your post is about.
Get some link juice flowing throughout your post. Link internally to other articles and useful resources on your site. And you can also link externally to any relevant sources that may be related to your content. For example you might link to a website for further reading on the topic you are discussing.
Make sure the structure of your page is set up correctly. Using the correct heading tags is crucial for your sitemap and layout, but also ensuring that your keywords are in your headings will assist with search engines mapping what your article is about.
While there are multiple things throughout this checklist to improve your SEO, it’s worth having an SEO checker to see if there’s anything else you could be doing to improve. I recommend Yoast SEO which integrates right in with WordPress.
You want to make sure your post is easy to share. Add a call to action at the bottom of your post to make it simple for your readers to share out your post on their own social channels.
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